Using Twitter and RSS Feeds to Gain Exposure

Twitter is a good way to spread the word about what is going on with your business. Thousands of people hit twitter daily. Jaiku is another form of social blogging that is similar to twitter. But one thing to keep in mind is you can run the risk of being blocked by users who think your are spamming them. I have a twitter account and get about two random “friends” following me every two or three weeks. It’s cool because I meet new people or learn about some new business or service that’s out there.

If your content is good and the users find some value in it then you could possible do well. It’s definitely something worth looking into. FeedBurner (Google) is another service you may want to review. They serve up feeds for tons of sites and have a huge advertising network.

As far as SEO goes. Getting your name out there via RSS s a great thing for generating traffic. It’s like have redundant links on a website. The more links you have that lead back to your site the better. But the key to getting all that attention is relevant content. As I stated before, you have to have something that users will see as valuable. Without that, your feed gets lost in the sea of all the other feeds trying to be noticed.